F2P mobile gamers spend between $8 and $15 per month
“The mobile gaming market is key to building a successful strategy,” according to Janelle Benjamin, SuperData’s VP of Research, “Only by capitalizing on the early momentum can game companies establish a sustainable footprint for the longterm.” This report presents a snapshot overview of the mobile gaming sector.
Subscribers to SuperData’s services receive KPIs (e.g. ARPPU), market analyses, and revenue estimates on a monthly basis.
Key Findings
- Mobile gaming will represent a $7.5 billion worldwide market by 2015E, tripling from $2.7 billion today.
- Asia currently the largest market for mobile gaming, with revenues forecasted to total $3.2 billion by 2015E.
- Freemium accounts for 55% of all mobile game revenues, compared to 6% ad revenue.
- Between 3.5% and 10% of a mobile Free-to-Play game audience will convert to paying users.
- Most users spend between $8 and $15 per month.
