Interesting data from the report which can be viewed here
- 1 in 4 US consumers between the ages of 13-54 purchased virtual goods in 2011 up 100% since 2009.
- Purchases among US gamers increased 50%.
- 48% we’re purchased on a connected console marketplace (i.e. Xbox live or PlayStation Store)
- 42% we’re purchased directly within a game application.
- 40% we’re purchased using pre paid cards at retail stores.
- The average spend on virtual goods was $64.